About Us

BellPepper DMCC is a regional distributor to offer the solutions to corporate and retail reseller partners on SMART SAMSUNG product portfolios.


SBG, a diversified conglomerate, was founded in the year 1990 by Mr Kamal Puri. The Group continues to achieve Zenith under the visionary leadership of it’s founding President, and has continued to expands its market locally & Internationally.

Our Philosophy

"Quality & Ethics are our essence and we have always stressed on the Qualitative & Ethical aspect of business execution"

Our Vision

"To be a Leading IT Distributor in Middle East with core focus on Channel Partner Development for Products, Services and Solutions offered by us."

SBG operates in 4 Major Business Sectors

How we do it

Keep it Simple

Pricing & stock availability to be precise & easily available for channel partner.

Keep it Fast

Operation to be automated for Fast order processing & errorless deliveries.

Keep it Focused

Increasing the number of Samsung focused partners & developing breadth.